White Rabbit Creamy Candy was developed by Shanghai Guanshengyuan Food Co., Ltd. in 1959 and is one of China's most widely recognized milk candy brands. The first‑ever White Rabbit Milk Tea store is located at No. 371 East Nanjing Road, Huangpu District, Shanghai, offering a tea‑based beverage line from the classic White Rabbit candy brand.

White Rabbit Milk Tea takes the distinctive flavor of the candy as its base. By combining it with tea, cheese foam, nuts, and other ingredients, it creates a richly layered drinking experience. The product packaging continues the brand's classic red-and-blue color scheme, retaining its nostalgic visual elements while endowing them with visual expressions aligned with contemporary consumer aesthetics.

White Rabbit Creamy Candy

Photo by Tuchong Creative

White Rabbit Milk Tea

Photo from the "Shanghai Huangpu" WeChat Official Account

The first store launched with four drinks:

1. White Rabbit Original Milk Tea: Based on White Rabbit's signature candy flavor and made with fresh milk, it is rich, sweet, and smooth.

2. White Rabbit Cloud Cheese Tea: White Rabbit Original Milk Tea topped with savory cheese foam for an even richer, fuller milky flavor.

3. White Rabbit Savory Peanut Milk Tea: The nutty aroma of peanuts is combined with oolong milk tea, then topped with lightly salted cheese foam and crushed roasted peanuts for a richly layered texture.

4. White Rabbit Preserved Plum Oolong Tea: Made with Tieguanyin oolong tea and infused with licorice juice and preserved plums, it is sweet, tart, and refreshingly cold.

Four varieties of White Rabbit Milk Tea

Photo from the "Shanghai Huangpu" WeChat Official Account

During the summer, White Rabbit Milk Tea introduced several milk slushes:

1. White Rabbit Boba Milk Slush: Rich and creamy, with a sweetness that is not overpowering.

2. White Rabbit Cocoa Slush with Boba: A cocoa slush paired with black tapioca pearls, ideal for cocoa‑flavor lovers.

3. White Rabbit Caramel Honeycomb‑Sugar Frappe: Rich in caramel flavor and filled with a creamy milk aroma.

New Summer‑Edition Milk Slushes

Photo from the "White Rabbit Happy Sharing" WeChat Official Account

In addition to drinks, the White Rabbit Milk Tea store also sells a variety of cute and practical White Rabbit‑themed merchandise.

White Rabbit fridge magnets

Photo from the White Rabbit Official Flagship Store

White Rabbit plush crossbody bag

Photo from the White Rabbit Official Flagship Store